> Does anyone know what is driving this? Mostly supply and demand, but it is true that pickups these days are a ton nicer than the cheap and functional single

> Does anyone know what is driving this? Mostly supply and demand, but it is true that pickups these days are a ton nicer than the cheap and functional single cab, 8 foot bed, rear wheel drive, roll-up windows trucks of yore. And to be fair, $90k is on the extreme high end of the market currently. I could drive down to my local Ford dealer right now and for $90k, a F-150 Raptor could be mine. It has 450 horsepower and 510 lb-ft of torque, goes 0-60 in less than five and a half seconds, and can carry five grown adults in scrumptious comfort, as well as having a somewhat usable bed for cargo. No one can deny that it's a nice product, though whether it's worth $90k depends on the individual. I certainly wouldn't pay that kind of money. Most F-150s available on the lot right now are in the $40k range, which is still way more than what I would like to pay, but it's comparable to many other vehicles. That same money would get you a nicely optioned midsize SUV, a sporty car like a Mustang, or an EV on the cheaper side.