https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature https://www.theverge.com/2022/7/12/23204950/bmw-subscriptio

https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature https://www.theverge.com/2022/7/12/23204950/bmw-subscription... (I believe they rolled it back after an outcry)