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Advertising is one of those area where energy costs and needs don't seem to be a problem. It we could replace all "active" advertising display by e-ink, we woul
by nolok 3y ago
Advertising is one of those area where energy costs and needs don't seem to be a problem. It we could replace all "active" advertising display by e-ink, we would save an insane amount of energy. It feels like every bus stops now has one of those lcd ad screen, because good old recycled paper is not good enough anymore.
- TeMPOraL 3y agoAdvertising is a negative-sum game. If we replace all "active" advertising displays with e-ink, we won't be saving energy - that energy will be immediately put to use in making even more of even more obnoxious ads.
- lwhi 3y agoI guess they definitely are a problem; but one that the advertisers don't have an incentive to solve maybe. Will lack of backlighting cause difficulties tho?
- jychang 3y agoThat's a solved problem. https://www.youtube.com/watch?v=o5jBQKZ_mGg https://www.youtube.com/watch?v=o5jBQKZ_mGg
- silvestrov 3y agoI guess that changing the paper displays cost a lot more than people imagine when you include all the backend jobs for distribution. Being able to change the sign quickly/often for new advertisers might also bring in more money. E.g. you can now sell different advertisements on Friday versus other weekdays, and more specialized Christmas advertisement.
- ISL 3y agoWith eInk, an advertiser can also change the ads based upon who is walking/driving down the street.
- lIIllIIllIIllII 3y agoHow about not putting advertisements on public utilities though
- doublemint2203 3y agoI'm all for this philosophy but you'd need to raise taxes to compensate. It's always a trade-off
- roughly 3y agoFor BART in the Bay Area, it’s a shockingly small amount of money - $1.7M in revenue out of $255M total. I’d happily pay half a percent more to not have that crap put in my face. Hell, I’ll pay your half percent too.