>The women that control clothing decisions are a small minority of all women. The apparel/garment industry is highly fragmented with a low barrier-of-entry.

>The women that control clothing decisions are a small minority of all women. The apparel/garment industry is highly fragmented with a low barrier-of-entry. It's not as "top-down" as your sentence seems to be implying. There are plenty of how-tos on the web explaining how to turn your clothing designs into products using contract manufacturers in China etc. That's why amateur Youtube influencers with no experience in the garment industry can "launch" their own clothing lines. It seems that if "women's pants with bigger pockets" was desired by enough potential buyers to be profitable, some entrepreneurs would already have taken advantage of that arbitrage opportunity and become rich. I agree with the sibling comment[1] that women may prefer bigger pockets if that one characteristic was isolated -- but they also prioritize other aspects such as the "look" the pants that end up forcing smaller pockets. Women's clothing is often a prime example of form-over-function (as a deliberate tradeoff) rather than function-over-form. [1] https://news.ycombinator.com/item?id=37997682 https://news.ycombinator.com/item?id=37997682