There is a reason we don't expect commercial decisions to be made by poll - consumers are outrageous liars. You can poll consumers and they'll say all sorts of

There is a reason we don't expect commercial decisions to be made by poll - consumers are outrageous liars. You can poll consumers and they'll say all sorts of things that turn out to clearly not be true based on their in store choices. If we conducted a poll of 50 women, we might well find most of them say they want pants with bigger pockets. If you start a big-pocket line of womans clothing, you'll probably sell a lot less than someone who tries alternate tactics. Or make a fortune, what do I know. But if anyone believes there is a fortune to be made they can go try that remarkably easily and yet small pockets persist.