Coffee price comparisons always feel a bit odd. I have some control over the price I pay for coffee, how often I drink it, it's quality, if I want to stop payin

Coffee price comparisons always feel a bit odd. I have some control over the price I pay for coffee, how often I drink it, it's quality, if I want to stop paying for it for a while etc. It has no financial equivalent to paying for 12 months in advance for a subscription service. I don't think about how many coffee's my climbing gym subscription is worth, it has it's own value to me. I think this reflects a core difference between most buyers and sellers. The sellers often see money for what it is: fungible; where the buyer usually engages with a sale at a much more emotional level, even if practicalities are taken into account.