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> for less than like the price of one streaming service or two cups of coffee a month, you’ll get something that you’ll be able to use for hours a day I really
by bluish29 3y ago
> for less than like the price of one streaming service or two cups of coffee a month, you’ll get something that you’ll be able to use for hours a day
I really hate when people say that. Just say in obvious terms. If you can find the value of getting such messaging app in one place is worth $15 for you, then thr price might be suitable for you, give it a try.
That is way more respectful marketing. I really am coffee addicted (by virtue of being a physicist) and my monthly coffee consumption doesn't cost me that much because I don't drink cofee at inflated places with brand names. I make them home and in my office like any normal person.
- have_faith 3y agoCoffee price comparisons always feel a bit odd. I have some control over the price I pay for coffee, how often I drink it, it's quality, if I want to stop paying for it for a while etc. It has no financial equivalent to paying for 12 months in advance for a subscription service. I don't think about how many coffee's my climbing gym subscription is worth, it has it's own value to me. I think this reflects a core difference between most buyers and sellers. The sellers often see money for what it is: fungible; where the buyer usually engages with a sale at a much more emotional level, even if practicalities are taken into account.
- rmbyrro 3y agoPerhaps you're not their primary target audience?
- monooso 3y agoTheir primary target audience is defined by where they get their coffee?
- rmbyrro 3y agoNot defined, but some things go together. The kind of person that'd pay for the convenience and productivity gain of a centralized messaging app isn't likely to care about saving money by brewing coffee at home and avoiding coffee brands.
- bluish29 3y agoOr in another universe. This person know where to put his money. So if I am more productive and get time saving effort and time by a tool, I will use it. And actually making coffee at home/office saves more time not only money. And you can get it whenever you want in a 5 minutes max. Ironically I am using their main competitor, beeper.
- rmbyrro 3y agoGood use of time, by the way
- 3c6bYDXLMj 3y agoYou are by your own admission not waiting in line at a cafe every morning. As someone that DID for a while, let me assure you that there are plenty of “normal” people that do.
- stjohnswarts 3y agoI never understood people not getting a coffee machine with an alarm to make coffee that is ready for them when they get up. It costs about 2 weeks worth of starbucks large coffees and lasts at least 10 years before something breaks.
- altdataseller 3y agoI also know what I’m getting with my 2 cups of coffee. It’s worth a lot to me. I’m refreshed, energized and ready to be productive and get twice as much done! On the other hand, I’m not sure your app/tool has the same effect. Like I would never give up my coffee to use your tool, if I had a gun to my head. logically, your tool should be worth 1/10 the cost of my coffee!
- soco 3y agoMaybe it's just another apparition of that meme where Americans will use anything except the metric system: deer as tall as a bicycle, sinkhole the size of six washing machines, distance of at least an alligator...
- photomatt 3y agoThat's hilarious. :) To the OP, I don't even drink coffee, I drink tea! So I should probably come up with better analogies. But I'm very sensitive to the fact, especially in the social media and messaging space, that people aren't accustomed to paying for things and so it's a big lift to get them to value it correctly. (For example on Tumblr everyone said they'd pay for no ads in surveys, when we launched the upgrade it got like a 0.02% conversion. Twitter Blue has had the same challenges.) Superhuman really broke open people paying a significant amount (30/mo) for communication, which I think is awesome for the industry.
- soco 3y agoFWIW I paid for (and even gifted) no-ads because I don't like ads but enjoy Tumblr and I'm fine with the folks who blaze as long they don't get my data. I perceived Blue as a simple gimmick, no use for that. I wonder how much overlap there is between blue and no-ads... but anyway, people should slowly get used to pay again for services important to them, like we had once the shareware model.
- neuralRiot 3y agoSorry but you don’t know the “american tv metric system”, large items lenghts are measured in “football fields” and weighted in “elephants” or “boeing 747s” small items in “human hairs”.
- Eiim 3y agoAlso, I don't use the services that they're combining for hours a day anyways? So I have a hard time seeing why I would with Texts. And for 50¢/day... I can switch between a couple tabs every once in a while.
- zellyn 3y agoFor the cost of just two or three thousand cups of coffee a month, you could easily afford all the subscription services you want that compare themselves to the price of coffee!