Love the acerbic humor style as well. Lots of great lines. Enjoyed the highlight of the cognitive dissonance in citing the benefits of "transparency. >"The re

Love the acerbic humor style as well. Lots of great lines. Enjoyed the highlight of the cognitive dissonance in citing the benefits of "transparency. >"The retail experience consumers want and deserve," Cooler Screens says on their website. I would admire this turn of phrase if it was intended as a contemptful one. Cooler Screens promise to bring the experience of shopping online, "ease, relevance, and transparency." "Transparency" seems like a poor choice of language when promoting a product that infamously compares poorly to the transparent door it replaces.