I was put off when I first scrolled the page and saw how long the article is, but it's really well-written with engaging storytelling. Another great line: > C

I was put off when I first scrolled the page and saw how long the article is, but it's really well-written with engaging storytelling. Another great line: > Cooler Screens promise to bring the experience of shopping online, "ease, relevance, and transparency." "Transparency" seems like a poor choice of language when promoting a product that infamously compares poorly to the transparent door it replaces.