I wouldn't say creating value is the smaller goal. It's THE goal. From a business perspective or an engineering perspective, everyone (aside from pure sociopath

I wouldn't say creating value is the smaller goal. It's THE goal. From a business perspective or an engineering perspective, everyone (aside from pure sociopaths who use unethical means) can agree that creating something of value is the only path to revenue. Creating value means different things though. Values change between different phases of the project, across different stakeholders, across levels of engineering expertise. Coming to agreement on the value proposition ("when the team comes together and reaches consensus") takes time, mental work, and commitment to the process. Far too many companies run with the "just start coding" mentality, skipping the crucial goal of reaching consensus. That's what's missing. We're vision-constrained and often don't even know what we're building or why.