Continuing the response to my question separate from the article. Where does the line get drawn on the spectrum of “everyone involved in this pressure campaign

Continuing the response to my question separate from the article. Where does the line get drawn on the spectrum of “everyone involved in this pressure campaign is part of a coordinated group” and “everyone involved in this pressure campaign is acting completely independently on their own views”? Is it the coordination? Does 20% of your customer base dropping you as their vendor all independently because of another client of yours not allow you to drop said client because they all responded similarly? Some other metric?