Or an easy way to reference readers of your own material to any quotes you may use from him. This makes it a lot less time-consuming to link to his articles.

Or an easy way to reference readers of your own material to any quotes you may use from him. This makes it a lot less time-consuming to link to his articles. Does this actually bring him more traffic? I don't know, but it's interesting to know that it's actually hurting his traffic from what you're saying. Personally, I'd be more inclined to link to his article in my own because it's that much easier.