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Hey HN, I've assembled an exhaustive and actionable action list to nail your first PH Launch - let me know what you think! Add to the list via comments if you
by nicbaranow 3y ago
Hey HN, I've assembled an exhaustive and actionable action list to nail your first PH Launch - let me know what you think!
Add to the list via comments if you think I've missed some items.
- PaulHoule 3y agoIf I get this right your product seems to be aimed right at the center of the PH audience, right? It also seems like a lot of what you are doing is the good old fashioned hard work of marketing one would do for a product like yours. If I think of doing all this just to get #1 on PH it seems exhausting but most of it was you should be doing even if PH didn’t exist and it’s clear that you are not just hitting #1 on PH for that sake of hitting #1 on PH but rather you are able to turn that into being newsworthy and getting media coverage that is every bit if not more valuable, right?
- nicbaranow 3y agoIndeed, I think PH is a good 'forcing mechanism' to get your team out of 'product dev' mode and into 'growth mode'. A lot of the initiatives implemented during PH launch can then continue to be implemented post-launch. If you make it top 5, there's also a nice ripple effect of your app getting coverage by newsletter etc.