Apple drastically cuts feature scope early and often. The result is products that seem a little feature light to many technophiles and reviewers, yet sell like

Apple drastically cuts feature scope early and often. The result is products that seem a little feature light to many technophiles and reviewers, yet sell like hotcakes to the real customers. How many companies could resist putting a camera in their hot new phone when they know there will be many negative comments on that exact point? Apple is willing to wait and get it right in the next iteration. They are doing a variant of Phase IV. The PMs are disciplined and upper management has the mindset of what we would hope for from sharp PMs.