I assume it's a trademark thing when smaller companies get spun out from the mothership, but it's weird how companies are so willing to ditch their fairly reput

I assume it's a trademark thing when smaller companies get spun out from the mothership, but it's weird how companies are so willing to ditch their fairly reputable brand names. Similar thing happened with Solidigm. A noticeable amount of people aren't comfortable trusting their data to a company that sounds like a Amazon brand generated via Markov chain... but back when they were Intel-branded they were considered top tier.