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That's a good point. I think it matters a lot WHAT you're selling. At $500+ a head for a day, our JavaScript workshop is more expensive than just about any ot
by ahoyhere 15y ago
That's a good point.
I think it matters a lot WHAT you're selling.
At $500+ a head for a day, our JavaScript workshop is more expensive than just about any other way of learning JavaScript. But we get almost exclusively rave reviews, because that price keeps out anyone who's not really committed.
And I've found that, as I charged more for my product class ($500 -> $1250 -> $1550 -> now $2450+), people have become MORE enthusiastic, MORE involved, MORE likely to finish, MORE helpful to their fellow alumni, because the price is a filter and it's a kick in the ass. (When you only pay $500, you don't feel the pain so much when you let it fall by the way side. But nearly $3k is a LOT to sacrifice to laziness.)
Obviously, this wouldn't work if I wasn't great at teaching. And I am great at teaching. But I've watched the enthusiasm level increase with the prices, rather than the other way around, even though I, the teacher, haven't changed, and neither has the material all that much.