Reading the Wikipedia article you link, I'm wondering whether Luntz's work covers the whole story. For instance: > Frank Luntz, whose polling revealed that 'de

Reading the Wikipedia article you link, I'm wondering whether Luntz's work covers the whole story. For instance: > Frank Luntz, whose polling revealed that 'death tax' sparked voter resentment in a way that 'inheritance tax' and 'estate tax' couldn't match. After all, who wouldn't be opposed to a 'tax on death'? - Joshua Green, The American Prospect In Britain, the term has been 'death duty' colloquially for decades, with 'inheritance tax' and 'capital transfer tax' both having been formal names. Yet, I haven't seen a particularly preference for the term being associated with an political ideology. Generally, the British public and their representatives just use whatever term is 'in'. Does this make British politicians less shrewd, make them more respectable, or simply make Luntz's research an American edge case?