This has been known about for a long time; ugly sells. People are more likely to trust something that looks amateur since it feels more like a recommendation t

This has been known about for a long time; ugly sells. People are more likely to trust something that looks amateur since it feels more like a recommendation than an advert. Mr.Green, a well renowned CPA Marketer/Blogger, wrote a brilliant article about this. You can find it here - http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/