I love that they glommed onto the new terror of the week with "deep faked". Maybe if people would rather watch the deep fake than what you're showing, you have

I love that they glommed onto the new terror of the week with "deep faked". Maybe if people would rather watch the deep fake than what you're showing, you have bad programming. Hell, given the trajectory from "TV Star" to "legitimate threat to the Republic" (see Kari Lake as well as the leading national brand), maybe deepfaking celebrities is an effective way to scramble dangerous political ambitions. I actually splashed out good money on an ATSC 3.0 box (the first Kickstarter-style HDHomerun product). I live in a target market. And I've tuned ATSC 3.0 programs like 5 times. The service is still a hairball; Even aside from any DRM shadow, because it uses AC-4 audio, support is spotty. I've been able to watch the ATSC1 broadcasts on scenarios as exotic as "Haiku OS via a web browser" or "Hacked together homebrew software that's a Python/Tk GUI atop mpv", but 3.0 seems to only work with Windows and only if you install a commercial codec... if you want sound. Right now, there are (checks EPG) 11 ATSC3 offerings available here. Two are marked as "DRM", and all appear to be just ATSC1 channels re-encoded. There has yet to be a killer event or novel channel-- no real "We'll show IMAX movies or the Super Bowl" offering to showcase the promise of ATSC3, which I suspect will mostly be sold to consumers as "Finally broadcast TV in 4K". All the DRM/connection/internet stuff is going to be very difficult to sell to customers. Even if you ignore that it's creepy or controlling, it's simply not compelling. There's been hacky, clunky interactive TV offerings since the days of Teletext. Prove to a pre-jaded audience this will be better!