Titles have value. Two people with same pay, their rank in the company and relative progression in their career is determined by title. Arguably titles can even

Titles have value. Two people with same pay, their rank in the company and relative progression in their career is determined by title. Arguably titles can even trump pay. Would you take the title of CxO even if we leave your total comp the same? Many people would say yes, if only to get it on the resume, spend a couple years with it, and jump laterally to shore up the comp aspect. I use title CxO as extreme example but same behavior applies to any senior leadership position at least.