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But how does that help the customer (be it internal or external)? How is he supposed to align capital, human or financial? For example: when does he tell the ma
by o1iver 15y ago
But how does that help the customer (be it internal or external)? How is he supposed to align capital, human or financial? For example: when does he tell the marketing team to start the big launch campaign, etc?
An example would be something like a main-stream game, say Battlefield 3. The have marketing videos months in advance, they sell games in advance and by doing so they promise that the product will be available at a certain point in time. It may contain bugs, but, unlike what you say, it cannot just be whatever is ready at that time (say without support for sound, or not controls)...
- tseabrooks 15y agoThis may come off a bit cliche... but their is the alternate Blizzard Model (Yes, I know blizzard isn't the only one doing this)... Blizzard has tended towards the "It will release when it's done" model in the past.. and recently with Diablo 3 their model had been identical until the very end where they cut half (maybe less than half but it felt like it) of the game out of the final deliverable to decide when they were going to deliver (They cut the pvp content though they intend to add it back later). In this way I think blizzard provides a good counter example for A) Setting deadlines at the beginning and B) Not shipping whatever is done.