There two kinds of phases a product lives under: growing and maintenance. Maintenance mode products aren’t growing revenue. They might get a few new features b

There two kinds of phases a product lives under: growing and maintenance. Maintenance mode products aren’t growing revenue. They might get a few new features but the main goal is to not mess with the cash cow unless you need to patch or make a special customer a new feature. It will fade into irrelevance with time as something new replaces it. Projects that are growing need to scale and adapt to new environments and use cases. If you treat these with disrespect then your business will suffer and you’re less likely to make that new feature or big pivot needed to become a cash cow.