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>But they do need to expand to feed the monster. Take that as given, it still doesn't explain why, among all business opportunities, Apple picked 1 An area the
by delish 3y ago
>But they do need to expand to feed the monster.
Take that as given, it still doesn't explain why, among all business opportunities, Apple picked 1 An area they had little experience in 2 That already serves its customers well 3 That is according to OP low margin.
On (2): Cell phones in 2005 were way worse than Netflix, HBO, ESPN were when Apple would have been market-researching Apple TV+.
- sircastor 3y agoAt the very least, the entertainment industry was familiar. They were already into the music scene for ~20 years, and had been cutting television content deals for about 15. It's not unreasonable to say that they knew some people they trusted whom they could hire to make it happen.