AT&T/Warner Discovery/HBO are comfortable participating in the occasional light comedy roast that John Oliver subjects them to, because it shows they’re a good

AT&T/Warner Discovery/HBO are comfortable participating in the occasional light comedy roast that John Oliver subjects them to, because it shows they’re a good sport and doesn’t do them any harm. There’s also more of an arms length brand relationship at play here. John Oliver doing a segment on FIFA corruption on HBO is hardly going to register as a concern when Eurosport, AT&T SportsNet and TNT Sports are negotiating soccer broadcast rights contracts… while a ‘Stream Now’ button on a Problem With Jon Stewart title card appearing on the front page of Apple.com is a lot less ambiguous when you’re revisiting the terms of your joint venture with the Chinese government.