There is supposed to be a “wall” between the advertising department and the newsroom but in my experience of working at a major daily newspaper some decades ago

There is supposed to be a “wall” between the advertising department and the newsroom but in my experience of working at a major daily newspaper some decades ago, there were plenty of windows and doors in that wall. Is this story worth risking 5% of our ad revenue? Large advertisers may not have full control over stories that affect them, but their ad spend definitely can have an influence. A negative but not all that newsworthy might get buried a bit, and a positive but not newsworthy might gain some prominence. A negative but big story would probably not influenced.