Probably burned a lot of cash to build its dominant position and are now milking it back. One way would be to sign deals reserving venue space in advance for a

Probably burned a lot of cash to build its dominant position and are now milking it back. One way would be to sign deals reserving venue space in advance for a good chunk of the year. Artists wanting to perform there on dates reserved to Ticketmaster would need to sign exclusivity deals. This has a network effect. The more they do, the more effective is the strategy and the easier it gets to keep doing it.