3 ms·
Maybe a rhetorical question but I think there are a few answers. One is that some people think that's what professional sounds like, this sort of dated, verbose
by post_below 3y ago
Maybe a rhetorical question but I think there are a few answers. One is that some people think that's what professional sounds like, this sort of dated, verbose corporate "believe us, we're big and competent" messaging strategy.
I think it just lands as inauthentic and cold to modern audiences.
But it's been a popular strategy for generations, and people tend to market/message the way they've been marketed to.
Definitely notable that Dropbox doesn't seem to be thinking about brand strategy when writing these sorts of releases.