They have the best product. It is not illegal to compete with them - anyone can start a warehouse or a web-based store, or a cloud hosting provider, or a last-m

They have the best product. It is not illegal to compete with them - anyone can start a warehouse or a web-based store, or a cloud hosting provider, or a last-mile logistics firm, and on and on. And there are tons of competitors. People choose Amazon because it is the best, hands down. It’s not impossible to not buy from them. It’s quite easy not to. You just choose to do so, because they are the best.