The problem is that business profit is tied to its growth, Apple or General Motors, just to name 2, could make a profit indefinitely but if the stocks don’t go

The problem is that business profit is tied to its growth, Apple or General Motors, just to name 2, could make a profit indefinitely but if the stocks don’t go up it’s a loss hence the need to implement new measures that would signify growth, Apple could for example argue that tying parts to devices increase the chances of higher sales or GM that by having to program every single bolt or nut increases genuine part sales.