I think goodwill is more like fuel: Slow to produce, quick to consume. That bias tends to mean that large corporations consume more than they produce over tim

I think goodwill is more like fuel: Slow to produce, quick to consume. That bias tends to mean that large corporations consume more than they produce over time, as they’re biased towards short term financial results — but you absolutely can grow goodwill with money plus time. Look at esports, where years of financing community contests have earned good will from players. Or the numerous charities that corporations like McDonalds run. Ronald McDonald house can and does earn them a lot of good will — which they turn around and spend on short term results. My point is this is less about entropy than the short-term managerial culture we follow.