What you are describing is exactly transcendence. People are giving themselves to higher-order causes beyond material comfort. They are organizing around ritu

What you are describing is exactly transcendence. People are giving themselves to higher-order causes beyond material comfort. They are organizing around rituals of belonging, gurus, directly seeking meaning, applying rational thinking towards advancing their values, experiencing deep personal emotion around systemic or cosmic injustices, and deriving a sense of elevation among "the dreary day to day".