> It fell not because the owners sought to grow it unreasonably Twitter was nicely profitable in 2018 and 2019[0], then went on an overzealous hiring/spending

> It fell not because the owners sought to grow it unreasonably Twitter was nicely profitable in 2018 and 2019[0], then went on an overzealous hiring/spending spree in 2020 and was in not-great financial shape by the time Musk happened. Maybe the previous owners could have turned it around, but we'll never know. [0] https://www.statista.com/statistics/274563/annual-net-income-of-twitter/ https://www.statista.com/statistics/274563/annual-net-income...