> Virtue signalling is when you do something menial or deferent to target a specific population. Like when you'd modify a film to remove certain flags or introd

> Virtue signalling is when you do something menial or deferent to target a specific population. Like when you'd modify a film to remove certain flags or introduce story-beats for an overseas audience. This is not correct. You're describing pandering. Virtue signalling isn't when you do something meaningful for a target audience, it's when you don't do something. It's limited to speech. From Cambridge Dictionary[1]: > "an attempt to show other people that you are a good person, for example by expressing opinions that will be acceptable to them, especially on social media" Only expressing outrage and doing nothing with is would certainly be virtue signalling. In this case, the outrage can and should lead to people watching less Apple TV+ or rethinking their relationship with Apple as a whole. 1. https://dictionary.cambridge.org/us/dictionary/english/virtue-signalling https://dictionary.cambridge.org/us/dictionary/english/virtu...