It seems like a fun idea, though I can't see any situation where it'd be useful to me, whatever it is. But then you add on the marketing, and it just seems like

It seems like a fun idea, though I can't see any situation where it'd be useful to me, whatever it is. But then you add on the marketing, and it just seems like a sketchy startup. The TM mark on kernel (and reusing the term kernel in the first place) immediately raises red flags.