> If “hits” don’t correlate to actual product sales But that's kinda what I was targeting. I have friends that make a living by successfully funnelling their T

> If “hits” don’t correlate to actual product sales But that's kinda what I was targeting. I have friends that make a living by successfully funnelling their Twitter followers to Substack. What is a product sale for NPR? For some reason, NPR's KPI is measured by CTR for tweets like this: "Disney's animated hit movie Moana is getting a live-action remake, the company announced Monday. The new version of the 2016 movie is under development, Dwayne "The Rock" Johnson, who played the character Maui, said in a video." Why would anyone click on that? It doesn't make much sense to me.