There are other laws around how you can use names. For example, only companies with a banking license can be called a bank. That's why many holding companies ar

There are other laws around how you can use names. For example, only companies with a banking license can be called a bank. That's why many holding companies are called Bancorp. It's intentional that trademark registration is reasonably easy, but enforcement is more thorough. When (say) 99% of trademarks are not contested, this saves the government agencies substantial resources. Think of it like a software optimisation where edge servers cache files when they are requested for the first time, but not proactively when 99% of files are not requested.