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I believe that indeed, when a large part of their users would switch to Premium, Google will start serving "light" ads to Premium as well, and will try to sell

• bonton89 3y ago
  And regardless, they never said they wouldn't track the premium users. In fact, they've doxxed themselves to youtube by paying and painted a target on their back by signaling they have money. And it is easier to track users that have to sign in. So they double dip on money and improved tracking.