Off topic but who thought naming your site 404 and creating branding with slashes and modal call to actions on page load was a good idea? I almost immediately

Off topic but who thought naming your site 404 and creating branding with slashes and modal call to actions on page load was a good idea? I almost immediately closed the page thinking the link was bad and I was seeing a 404 status page, because this is the shitty UX on first load on mobile: https://imgur.com/IYDWWBp https://imgur.com/IYDWWBp