Brand name. Instagram is very well loved on the iPhone by many users and has been something Android users wanted. Anecdotally, my friends who use Instagram typ

Brand name. Instagram is very well loved on the iPhone by many users and has been something Android users wanted. Anecdotally, my friends who use Instagram typically verbify the word as well, e.g., "I'm going to Instagram this cup of coffee." That, to me, illustrates the brand penetration Instagram already has.