I think the expectation is even worse for the car case than anything since so few people bother shipping cars to begin with. But just looking at moving and ship

I think the expectation is even worse for the car case than anything since so few people bother shipping cars to begin with. But just looking at moving and shipping, even then no one has really beaten the model that Uhaul has created. Have the 7/11 or big box hardware store parking lot and clerk be your brick and mortar and labor force. Have a very basic website match you to pickup and dropoff locations. Buy a bunch of cheap aluminum trailers that won't rust out on you. They will even sell you overpriced cardboard boxes they probably get a ridiculous markup on. I don't think you can lighten this sort of business much more than that, and yet the profit margins still aren't as high as you'd expect from such a skeleton crew of a business. 16% last earnings.