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> This will only continue as Meta continues its exit from detailed ad targeting. Google is doing the same thing too. Meta and Google are exiting "detailed ad t
by eh_why_not 3y ago
> This will only continue as Meta continues its exit from detailed ad targeting. Google is doing the same thing too.
Meta and Google are exiting "detailed ad targeting"? How so?
- dhfbshfbu4u3 3y agoBoth companies are pulling way back on targeting categories and have been for a couple years now. Most of it rolls up under privacy these days but when they started they were pretty coy about it. Eventually, they'll exit entirely. You can see this in the ad products they are both pushing: Advantage+ on the Meta side and PerformanceMax at Google. Marketers ability to target with these ad products is severely curtailed. They are opaque black boxes at best.