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How Appthority Won "Most Innovative Company" at RSA, 2012
- sundaywar 15y agonice
- kholmes79 15y agoIs this the right launch strategy for all startups? If there was no competition to showcase Appthority would it still make sense?
- sundaywar 15y agoWhen a conference doesn't have a similar competition, one can still make a big splash by using social media like Twitter leading up to the event. Most of these conferences leverage #hashmarks with the conference name used by attendees before, during, and after the event. Start sending our your message a few weeks prior to the conference using these hashmarks. Also, it's a great idea to pre-seed traditional media, analysts, news outlets, potential customers, and social media that you have an exciting launch during the conference, and pointing everyone to your booth... it is a great way to ensure people come and check your company out!