> is virtually unnoticeable to the creator Only in some segments. Car videos have extreme CPMs, probably because it's all exclusively watched via iPhones (or a

> is virtually unnoticeable to the creator Only in some segments. Car videos have extreme CPMs, probably because it's all exclusively watched via iPhones (or at least people who don't want to delve into sideloading an alternate YouTube client on Android) - they probably won't notice. But the CPMs for gaming videos have historically been fairly low because of the percentage of users using an ad blocker. And I illustrate here[0] how AdSense revenue is still a large chunk of a creator's revenue, and LTT's situation is fairly special with how much they really plug and invest in their "merch", with a lot of their revenue being custom products and not just cool design T-Shirts. They can't just get video sponsors to pay more for the same ad space, and putting more sponsorships in the video devalues all sponsors and hurts the viewing experience. 0: https://news.ycombinator.com/item?id=37938464 https://news.ycombinator.com/item?id=37938464