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* Initial participants will be 20 organizations across 10 countries, selected for having a notable long-form video presence on YouTube but that have yet to embr
by WarOnPrivacy 3y ago
* Initial participants will be 20 organizations across 10 countries, selected for having a notable long-form video presence on YouTube but that have yet to embrace short-form news formats. (Other media companies, like ESPN, have already leaned into Shorts.)*
The phrasing is a bit awkward for me. I get the part that YT is looking for channels that are more substance and less blurb. That seems pretty okay.
"Have Yet To Embrace Short-Form" is a weird; it seems to imply that only that news orgs who will eventually do short-form are being considered. I assume that's not what they meant.
Also that ESPN isn't considered - because it's short-forming, not because it's a sportsball channel. That's an oddly specific choice; it could imply a view that sports reporting is as equally important as critical news. Again, that might not be what this article meant.
- palmfacehn 3y agoThey're really pushing this shorts thing in a failed attempt to compete with TickTok. For me the format is totally inane. Vertical video doesn't make sense for desktop. I imagine most people here are not looking for soundbite news. News networks have been pushing that for decades and are consistently loosing viewers.