You're assuming a higher price causes lower sales, but I don't think the data supports that. If you were hypothetically faced with such a tradeoff, I understand

You're assuming a higher price causes lower sales, but I don't think the data supports that. If you were hypothetically faced with such a tradeoff, I understand sacrificing some profits to gain more customers. But if you could have both profits and more customers, why not? I think it's possible. Assuming customers share at the same rate, the potential growth is much bigger for a larger audience, absolutely. But I'm not sure our customers will share at the same rate—I think mine will share more because they're fans. But this is speculation, and biased.