Same way tech products get named -- the Marketing department does it and it is kind of a cultural thing in industries to have a naming technique that follows ot

Same way tech products get named -- the Marketing department does it and it is kind of a cultural thing in industries to have a naming technique that follows other brands in style. In tech this would be similar prefixes and removing vowels and using completely unrelated but common words for branding. In pharma they tend to use words that have pseudo-latin fixes ('Nexium'), alchemical sounding names ('Elixophyllin'), or fake-science/medical sounding terms ('Crestor'), and my favorite, words that sounds like they are life-giving or philosophically pleasant states of mind or physicality ('Abilify')