He said "wouldn't be caught dead in" which implies fear of embarrassment and judgement from others, not a principled stance, which is completely outlandish to m

He said "wouldn't be caught dead in" which implies fear of embarrassment and judgement from others, not a principled stance, which is completely outlandish to me. Your stance is not outlandish to me, but I do fall in the "just not care" camp. I have no problem at all doing business with people who disagree we me as long as the transaction is acceptable on business terms.