Take an organization like Linus Media Group/Linus Tech Tips. He shared his earnings from Ads here[0] and a breakdown of revenue here[1] - it's 2021 vs 2022 reve

Take an organization like Linus Media Group/Linus Tech Tips. He shared his earnings from Ads here[0] and a breakdown of revenue here[1] - it's 2021 vs 2022 revenue, but it should be fairly close. 18% of revenue being sourced from YouTube ads doesn't sound like much, but extrapolated from $4.6M over 9 months to a year is ~6M in ad revenue, out of a total of >$33M from all sources. It's not as simple as "flicking a switch" to replace that revenue with $3M of extra in-video sponsorships (those are already being bid on at market price, and they're in as many places in the video as the viewers will handle) and/or $3M of extra merchandise revenue, for example. And no creator does good by asking for direct donations. Only patreon/a way to pay for early access to content does anything for revenue, and this is not scalable since the vast majority of <every> channel's viewers only watch it when it's conveniently shown to them via their recommended videos/subscriptions tab. 0: https://x.com/linusgsebastian/status/1609468262219403264?s=20 https://x.com/linusgsebastian/status/1609468262219403264?s=2... 1: https://x.com/LinusTech/status/1486918784401088515?s=20 https://x.com/LinusTech/status/1486918784401088515?s=20