The Rolex Submariner does make more sense if you take James Bond seriously (which you shouldn't). The Royal Navy did use military issue Rolexes. But OMG serio

The Rolex Submariner does make more sense if you take James Bond seriously (which you shouldn't). The Royal Navy did use military issue Rolexes. But OMG seriously? I thought that was about as elegant a way to do a luxury product placement. It even served the scene. Vesper (subtext): "You're not complex. You are like this..." Bond (subtext): "You're not far wrong! But I'm not supposed to be." Far more ridiculous are the poker scenes in Casino Royale. Speaking as someone who likes wristwatches, what's even more ridiculous is the idea of a $12K tool watch. Only a soft in the head billionaire would even go swimming with such an expensive watch, let alone diving.