My advice would be to either build it for a different niche (i.e., not software teams) or to go against the grain and target it to the agile rebels. If you do t

My advice would be to either build it for a different niche (i.e., not software teams) or to go against the grain and target it to the agile rebels. If you do the latter, it still needs to be useful but you at least stand a chance. What if it just does kanban? Can it be a better kanban only project tool? Can it serve the construction industry only? What vector can you differentiate on? Think hard about that. Price ain't it.